TOPO was pleased to invite you to a discussion on Saturday, March 5, from 4 to 6 p.m. (Montreal time, UTC-5), on the new Holy Grail of digital art purchasing: NFTs (Non-Fungible Tokens). This free, open meeting took place via Zoom. Artist Johann Baron Lanteigne presented an overview of his work and research on NFTs in conversation with Olivia McGilchrist, a multidisciplinary doctoral artist who has explored the process of registering and recording digital works in the mind-boggling world of blockchain.

The discussion in detail

NFTs raise many questions in the world of art marketing. These digital certificates attest to the uniqueness and ownership of a virtual object, and they seem to allow anyone to enter the art market without going through galleries. Although NFTs allow some people to earn impressive sums of money, access to their world remains complex, as the blockchain has its own codes.

The reality of an artist who has navigated the process of entering the NFT market, Olivia McGilchrist, will be compared with that of a more seasoned artist in this field, Johann Baron Lanteigne, who will share his observations on the industry. This will also be an opportunity for Baron Lanteigne to introduce us to his Tangible Data project, a multidisciplinary art project in which the artist documents the influence of the emerging NFT art market.

This virtual discussion marks the end of the 7th edition of TOPO's multi-platform bootcamp. Each year, a cohort of 10 artists from various disciplines are supported in the development of digital creation projects. This training program, supported by Emploi-Québec, provides a context for exchange and learning with a variety of digital specialists. Learn more about the bootcamp